Biotech haircare company Virtue Labs, one of the “World’s Most Innovative Companies” as per Fast Company, has appointed Jose Luis Palacios as chief executive officer. He also joins the board of directors. Virtue’s founder, Melisse Shaban, will continue to serve as an advisor to the CEO and the Board.

Palacios joins Virtue after a long and successful career in the consumer brands industry, including global leadership positions at Procter & Gamble, Coty, and most recently, Google.